Numbers Tell the Story
Percentage of consumers responding to a direct-mail piece
- 5.3% of house-list recipients
- 2.9% of prospect-list recipients
Percentage of consumers responding to
- 0.6% for house /0.3% for prospect email
- 0.6% social media
- 0.5% paid search
Source: Data and
A 2016 DMA study found that 5.3% of house-list recipients responded to direct-mail pieces; 2.9% of prospect-list recipients did the same.
Compare this to the results for online display (0.9%), email (0.6% for house/0.3% for prospect), social media,(0.6%), and paid search (0.5%). The results aren’t nearly as enticing.
Want to know more – Download the report here.