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You are here: Home / Uncategorized / Surprising Direct Mail Response Rates

October 4, 2017 by DataConsult

Surprising Direct Mail Response Rates

Numbers Tell the Story

 

Percentage of consumers responding to a direct-mail piece

  • 5.3% of house-list recipients
  • 2.9% of prospect-list recipients

Percentage of consumers responding to

  • 0.6% for house /0.3% for prospect email
  • 0.6% social media
  • 0.5% paid search

Source: Data and
Marketing Association

A 2016 DMA study found that 5.3% of house-list recipients responded to direct-mail pieces; 2.9% of prospect-list recipients did the same.
Compare this to the results for online display (0.9%), email (0.6% for house/0.3% for prospect), social media,(0.6%), and paid search (0.5%). The results aren’t nearly as enticing.

Want to know more – Download the report here.

Filed Under: Blog, Uncategorized Tagged With: direct mail, direct marketing, email marketing, lists

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