Over 4,000 of the world’s best performing Marketers have been surveyed for Salesforce’s annual “State of Marketing” report.
Marketing has entered the age of the customer, where customers have more information, choices, and power than ever before. The customer experience— the culmination of all brand and customer interactions — now matters more than anything. Core business tenets like customer satisfaction are progressively falling under the CMO’s umbrella, expanding the breadth and depth of what marketing means in 2016. At the same time, marketers’ success measures, priorities, and even challenges reflect the rising emphasis on customer experience. Customer satisfaction — historically, the domain of service teams — is the number one success metric for marketers today. This is further evidence of the blurring lines between marketing, customer service, and sales. Marketing is more about building and sustaining customer relationships than merely filling the funnel.
Find out what they’re saying about customer satisfaction, digital, customer journey strategy and much more.