Marketing can get very confusing sometimes as we try and implement the different concepts in growing our business and keeping our customers happy within the digital age.
This week I came across a very simple chart that states what a company must do in the marketing cycle to attract and keep buyers.
We must spend time and money on the Know, Like and Trust stage before moving to the buy stage. For many businesses this means a consistent stream of quality information about the company and its services available via inbound and/or outbound marketing.
If the customer knows you exist then gets a good feel for your company- trust will form. Once trust is created the probability of them buying your services or products is very high.
The key to all marketing is once the Know, Like and Trust is established then, and only then, can you start selling them something.