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You are here: Home / Uncategorized / Cold Email Open Rate by Industry

October 31, 2018 by DataConsult

Cold Email Open Rate by Industry

Depending on your industry, average email open rates vary from 15.22% to 28.46%.

 

  • The most opened emails are related to hobbies, with an open rate of 27.35%.
  • Emails sent by government entities come in second, with a 26.52% open rate.
  • With a 26.03% open rate, emails about the arts and artists came in third.
  • The average open rate for all industries analyzed is 20.81%.

 

Source: MailChimp Email Marketing Benchmark 

Filed Under: Blog, DataConsult List News, Uncategorized Tagged With: cold emails, direct marketing, email marketing, lists, response rates

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